About / Team & board
The depth behind the platform.
A senior team drawn from inside ergonomics research, clinical practice and engineering — and a board spanning advisory, governance and insurance.
Senior team
The people who build it.
Michael Lawrance
Co-founder · commercial leadership
David Bick
Co-founder · clinical methodology
Dr Forbes Smith
Clinical & ergonomics
Stephen Cowley
UK · Finch Consulting
Roscoe McCord
Technical & product
Arif Jubaer
Engineering
Board
Governance & advisory.
Sam Srinivasan
Acting chair · KPMG
Elizabeth Whitelock
AI & small business
Katherine Abrat
Legal & governance
Dennis Guy
Insurance industry
Around the senior team sits a much larger ecosystem of advisors, partners and contributors — practising ergonomists, insurer-side risk advisors, large-employer EHS leaders, university researchers, and consultants in the Authorised Service Provider and approved-consultant network. That depth is part of why the methodology is what it is.